She’s quickly become a fashion icon whose outfit choices hold incredible weight.
Everything she wears sells out immediately. It’s known as “The Kate Effect”. We’ve compiled some of her most popular outfits that have created unprecedented demand online and breathed new life into many fashion labels.
#1 Barbara Casasola “White Off The Shoulder Knit Dress”
Kate was on hand to award the Art Fund Museum of the Year prize at the Natural History Museum in London. She shocked style watchers for her daring off the shoulder, knit, cream colored dress with mesh panels by designer Barbara Casasola. The $2,385 dress sold out instantly.
#2 Topshop “Embroidered Print Midi Dress”
While feeding baby elephants at the Centre for Wildlife Rehabilitation and Conservation at Kaziranga National Park in India, Kate wore this $140 black and pink embroidered Topshop dress. The cotton dress was perfect for the scorching, hot weather. Shortly after wearing this, the dress sold out the same day.
#3 L.K. Bennett “Lasa” dress
In 2014, the Duchess chose this poppy printed dress to wear during her tour of the Royal Australian Air Force Base. The beautiful blue and white dress that retails for $425 USD sold out in minutes.
#4 Madderson London “Naomi” Dress
The Duchess wore this brown dress while visiting a primary school in the Notting Hill section of London. She was also pregnant with Princess Charlotte at the time. The dress retails for $517 USD and sold out in a matter of hours after Kate was photographed wearing it.
#5 ME+EM “Breton” Top
A favorite of Kate’s, she owns this top in three different colors. Most recently, she was spotted out on a park playdate with Prince George sporting the navy and white striped boatneck top. This top was consistently sold out, but is now back in stock.
#6 Diane Von Furstenberg “Patrice” Dress
Kate wore this Ikat Batik print wrap dress in navy blue and black during her visit to the Blue Mountains in Australia during her tour of the country in 2014. The $325 USD dress sold out in 8 minutes online.
#7 Prabal Gurung Dress
During a 2012 visit to Singapore, Kate’s beautiful orchid print dress was appropriate for her visit to the city-state known for their orchids. The dress originally retailed for $1,995 and sold out on website MyHabit.com in one day.
#8 Temperley London Cutout Dress
The $675 hefty price tag for this dress didn’t stop dedicated Kate fans from emulating their fashion icon. The little black dress with long sleeves, a soft V-neck and woven panels exposing a nude layer underneath, sold out in 24 hours.
#9 Reiss “Shola” Bandage Dress
Kate wore this dress in 2011 to welcome the Obama’s to Buckingham Palace. This was her first official event as a member of the Royal Family. The camel colored dress features chic, capped sleeves and layers of bias cut fabric. Shortly after wearing this, the Reiss website crashed two times, overwhelmed with orders. They re-issued 600 more dresses and those sold out instantly as well.
#10 Issa “Phyllis” Dress In Royal Blue
The iconic dress that Kate wore to announce her engagement to Prince William, sold out in mere hours. The royal blue wrap dress features a pleated front and flared skirt, perfectly matched her sapphire engagement ring that once belonged to Princess Diana.
#11 Topshop Black and White Polka Dot Dress
While visiting the Harry Potter set at the London Warner Brothers studios set, Kate was seen wearing this $42 Topshop dress. Even though this is not a maternity dress, stylish Kate was 6 months pregnant at the time. The dress sold out in one day.
#12 Zara’s Blazer With Back Pleat
While attending the Queen’s 90th birthday celebration, Kate chose this modestly price Zara blazer to wear over her $3,400 Dolce and Gabbana lace dress. The blazer is a punchy red hue with a peter pan collar and round buttons. Of course the after being photographed wearing this, the blazer sold out overnight.
#13 Tory Burch “Paulina” dress
During her tour of Austrialia, Kate attended the Plunkett’s Parent’s Group at Government House in Wellington, New Zealand in a black and white graphic print dress by Tory Burch. The dress was sold online at every retailer carrying it including Tory Burch, Nordstrom and Bloomingdales.
#14 Reiss “Nanette” dress
Kate chose a 2 year old Reiss dress from her closet for her formal engagement portrait session with Mario Testino. The winter white dress with ruffles on the bodice and an exposed zipper on the skirt sold out in minutes online after the engagement photos were released. She also recycled this dress during Canada Day celebrations on their North American tour in 2011.
#15 Sportmax “Long Belted Coat”
The Duchess wore this holiday appropriate, green, calf-length coat, for Christmas Day church service at Sandringham. The Sportmax coat retails for $1,895 and sold out from all online retailers immediately. Kate added her own personal touch the coat by adding a waist cinching crocodile belt.
#16 Orla Kiely Dresscoat
In 2012, while touring schools in Oxford, Kate stepped out in this Orla Kiely dresscoat. This mod coat in a walnut brown bird print sold out within minutes of her being photographed in it. The Irish brand was thrilled with the free publicity.
#17 Emilia Wickstead Dress
On her second day of touring in India, Kate stepped out in this $2,000 structured, white dress by Emilia Wickstead for her tour of the Gandhi Smirta in New Delhi. Despite the price tag, the dress sold out immediately.
#18 Glamorous Paisley Maxi Dress
For her meeting with children outside of a New Delhi railway station, fashionable Kate chose this long sleeve paisley print Maxi dress by Manchester based clothing company Glamorous. The $80 dress was sold out in all sizes just a few hours after Kate was seen wearing it.
#19 Max Mara Cream Trenchcoat
Kate was spotted in this ‘supremely chic’ cream trench coat by Max Mara while she was 7 months pregnant. Though it’s not a maternity garment, Kate managed to showcase her baby bump while looking effortlessly chic. The $950 coat sold out within hours of Kate’s public appearance in it.
#20 Diane Von Furstenberg “Zarita” Dress
For her appearance at the Royal Variety Performance at the London Palladium, Kate chose this $900 black. lace gown by Diane Von Furstenberg. The dress which comes in a variety of sizes, colors and hemlines, sold out quickly on many online retail shops.
#21 Zimmerman “Roamer” Day Dress
The Duchess wore this cotton, eyelet dress during a trip to Australia in April 2014. The dress made another appearance at a Wimbledon match later that year. Despite the $500 price tag, the dress quickly sold out online.
#22 LK Bennett “Cayla” Dress
In July 2015, the Kate wore this structured, knee-length red dress to a Wimbledon match with her husband William. The dress old out online within hours of her wearing out. L.K. Bennett has since re-issued the dress and it is back in stock online.
#23 LK Bennet “Davina” Dress and “Jude” Jacket
For the first day of the Queen’s Diamond Jubilee tour at St. Pancras station, Kate wore an L.K. Bennett “Jude” peplum jacket and teal “Davina” dress. The jacket which retails for $450 and the dress which retails for $260 were sold out within hours of The Duchess wearing these pieces.
#24 Max Mara Wrap Dress
During a visit to London’s Hope House, Kate wore a black and white patterned wrap dress by Max Mara. Although she was five months pregnant at the time, the dress itself was not a maternity dress. It sold out online shortly after she appeared in it.
#25 Roksanda “Peridot” Dress
This dress is one of the Duchess’s favorites as she has worn it three times in public, most recently at a lunch reception at the Anna Freund Centre. The grey crepe dress has a draped neck, cap sleeves and a pleated skirt. The dress has subsequently sold out each time Kate has appeared in it.
#26 Alexander McQueen Gown
For her first appearance after announcing she was expecting Prince George, Kate wore a stunning, floor length, hunter green gown by one of her favorite designers, Alexander McQueen.
#27 Erdem Gown
Though this has been one of Kate’s most highly debated gowns of late, Kate can’t help but look stunning in anything she puts on. She wore this red, white and blue silk, floor-length gown to the 100 Women in Hedge Funds black tie event
#28 Jenny Packham Gown
For the London premiere of Spectre , Kate partnered with one of her favorite designers, Jenny Packham. This stunning ice blue chiffon gown, with a draped bodice and peek-a-boo opening at the back struck the perfect balance of sexy and chic.
#29 Roland Mouret Gown
Kate turned heads in this electric blue, Roland Mouret gown while attending the 40th anniversary gala for SportsAid. This dress was a riskier choice for The Duchess as it features sexy shoulder cut outs and a deviation from the usual muted pastel tones we usually see her in.
#30 Epinone Skirt and Jacket
For a charity event she attended with Prince William, Kate chose a red and white checkered skirt and blazer from London based designers, Epinone. Both pieces are made of tweed and have a very mod 60’s vibe. The brand is fairly new and will most likely feel “the Kate effect”.
Hopefully you enjoyed seeing all of Princess Catherine’s most popular looks. Now it’s time to lighten up and check out 40 photos the royal family would probably prefer you not to see. Click here to read!